Hey, the price on this is more of a place-holder - the final price isn't going to be $25, it's just priced that way so that people don't randomly order a bunch.
This is a super-secret, still in development product that we're working on. It's not far enough along that we can really sell it but we want to get it out into the hands of people so they can try it and provide feedback. If you decide to get one of these, it may change the cost of shipping adversely if you aren't using the free ground shipping option. Just wanted you to know.